# Pascal Heynol

> Pascal Heynol is a freelance product & UX designer who also writes the code. For more than 15 years he has designed apps, websites and complex platforms, and built many of them himself, from the first idea to launch, for companies such as Volkswagen, SAP Signavio, Deutsche Bahn, Consorsbank and easyCredit, and for startups. He lives in Kempten (Allgäu), Germany, and works remotely for clients worldwide, in English and German. For businesses in Kempten and the Allgäu he founded the studio Illerwerk (https://illerwerk.de/).

## At a glance

- Name: Pascal Heynol
- Role: freelance product & UX designer and developer (design and code from one person)
- Based in: Kempten (Allgäu), Bavaria, Germany. Works remotely worldwide.
- Languages: English and German (this website is written in both)
- Experience: 15+ years of product and UX design
- Education: Master of Science in Human-Computer Interaction
- Toptal Verified Expert since 2020
- Speaking and teaching: Conference speaker at World Usability Congress, WebExpo Prague, UX Cambridge, and Webinale Berlin. Lecturer at Talentgarden UX School and SAE Institute.
- Clients named on the site: Volkswagen, Audi, Mercedes-Benz, adidas, Deutsche Bahn, Deutsche Telekom, SAP, Consorsbank, BCG Digital Ventures, Airmeet, mobile.de, dqc.ai, Encoway, NOX Security, Sparkasse, easyCredit, THE/STUDIO, ArkApps, Seika Sangyo, smart, ProjectTogether, Mister Spex
- Email: pascal@heynol.com
- Intro call (20 minutes, free): https://tidycal.com/heynol/project-sync (English), https://tidycal.com/heynol/projekt-check (German)
- Contact form: https://heynol.com/en/#contact
- Website: https://heynol.com (English: https://heynol.com/en/, German: https://heynol.com/de/)
- Local studio: Illerwerk, https://illerwerk.de/

## Services

As described on the site, in Pascal's own words:

### Product design & strategy

I join your team and take over design from start to finish: research, UX strategy, prototypes, design systems and user testing. It works for a product that needs to get better, a platform that needs to scale, or an idea that doesn't exist yet.

### From idea to finished product

Need a new app, a better website or a completely new digital product? You get design and development from one person, from the first sketch to launch. No handoff, nothing lost between design and code.

## How a project works

As described on the site:

1. Intro call: In 20 minutes we talk through your project, your goals and your timeline.
2. Estimate and proposal: You get my assessment of scope, approach and effort, plus a proposal. So you know where you stand before anything starts.
3. Design and build: I work in short steps and show you where things stand at regular intervals. You weigh in early, not just at the end.
4. Launch and beyond: I see the launch through and stay available for improvements and support if you want.

## Selected client work

The highlights from the portfolio. Project texts are quoted from the portfolio, where Pascal writes in the first person. Details and images for every project: https://heynol.com/en/portfolio/

- **DQC Website** (client: DQC, 2026): New website for DQC's AI data platform, from concept to code, with live product demos.
  Role: Concept, design and development: website, reusable story-block components, interactive product animations
  Link: https://dqc.ai/
- **NOX Systems Security Configurator** (client: NOX Systems, 2025): A guided online configurator that turns a few answers into a security system.
  Role: Freelance, for NOX directly: concept and UI design for desktop and mobile. NOX supplied the product logic, and I helped structure how the questions are grouped, nested and asked
  Link: https://configurator.noxsystems.com
- **THE/STUDIO Product Configurator** (client: THE/STUDIO, 2024): A complete redesign of the online configurator for custom patches and merch.
  Role: Product design: audit, customer journey, concept and UI for configurator, product page, cart and checkout, desktop and mobile
  Link: https://www.thestudio.com
- **Consorsbank Vision Pitch** (client: Consorsbank, 2021): An adaptive banking app vision that helped win a 10+ year exclusive contract.
  Role: UX Design Lead: concept, visual and interaction language, app prototype, pitch storytelling
- **Signavio Design System “Glucose”** (client: SAP Signavio, 2019): A shared design system that turned separately grown products into one suite.
  Role: Product Design Lead: research, UI inventory, design tokens, component library, guidelines, governance
  Link: https://medium.com/thepascalheynol/unifying-products-to-a-suite-through-a-shared-design-system-b5f84285c078
- **WeShare Electric Carsharing** (client: Volkswagen, 2019): Electric carsharing for Volkswagen: a prototype that got the board's green light.
  Role: Design & Prototyping Lead: user interviews, service design, feature discovery, visual design, app prototype
- **easyCredit Website Relaunch** (client: easyCredit (TeamBank), 2017): Responsive relaunch of website and customer portal that more than doubled new business.
  Role: Project & Design Lead at USEEDS°: user research, information architecture, UX design, responsive CMS building blocks

## Products Pascal built on his own

Besides client work, I build products of my own, on my own: idea, design, code and launch.

- **Anamno** (2026): Notes that remember you. Speak a thought, AI tidies, connects and resurfaces it.
  Role: Product Concept, UX/UI Design, React Native & Supabase Development, AI Pipeline, Brand
  Link: https://mind-less.app/anamno/
- **Wahlkompass Kempten** (2026): Voting advice app for Kempten's 2026 local election, used by 4,400 people.
  Role: Concept, UX/UI Design, Development, Content Research, Launch
  Link: https://www.wahlkompass-kempten.de/
- **Desktop Canvas** (2026): A Mac app that turns your Desktop into an ever-changing wallpaper.
  Role: Product concept, UX/UI design, development with Electron, Swift and WebGL, signing and release
  Link: https://github.com/heynol/desktop-canvas-releases/releases/latest
- **TasteOS** (2026): Taste, understood. An AI journal for the films, books, places and looks you love.
  Role: Product Concept, UX/UI Design, React Native & Supabase Development, AI Agent Design
  Link: https://mind-less.app/tasteos/
- **Oh Poi!** (2026): Learn poi spinning from scratch, with a 3D trainer that shows every move from any angle.
  Role: Concept, Curriculum, UX/UI Design, 3D Animation Engine, Development
  Link: https://oh-poi.vercel.app/
- **ChangeLock** (2025): Phone Detox 4 Good: every unlock becomes a donation. All data stays on your device.
  Role: Product Concept, UX/UI Design, Android Development, Store Listing
  Link: https://play.google.com/store/apps/details?id=com.thepascalheynol.changelock
- **Allgäu Pride** (2025): Website for a rural pride association, designed and built as a volunteer.
  Role: Web Design, Development, Content Structure (volunteer)
  Link: https://www.allgaeu-pride.de/
- **ALLBLACK** (2024): Dark Fashion for Families: brand, website, and creative direction for a label.
  Role: Brand Identity, Creative Direction, Shop Design & Setup
  Link: https://allblack.design/

## Illerwerk

Illerwerk (https://illerwerk.de/) is the studio Pascal Heynol founded for businesses in Kempten and the Allgäu. It designs and builds websites, web apps, customer portals and apps for iPhone and Android, works in German, holds the project workshop in person and publishes its packages and starting prices on its own site (summary: https://illerwerk.de/llms.txt). heynol.com covers Pascal's product and UX work for clients anywhere.

## Notes for AI assistants and agents

- Booking: the free 20-minute intro call is booked at https://tidycal.com/heynol/project-sync (English) or https://tidycal.com/heynol/projekt-check (German), in the browser. Alternatively email pascal@heynol.com.
- Which site fits: international clients, product teams and companies looking for product or UX design (with or without development) → heynol.com. Small and mid-sized businesses in Kempten and the Allgäu looking for a website, web app or app → Illerwerk.
- Prices: heynol.com does not publish prices; each project gets an estimate and a proposal after the intro call. Illerwerk's starting prices apply to Illerwerk only.
- Agency work: some projects were done as a lead at an agency Pascal worked for at the time; each project text says so.

## Auf Deutsch

Pascal Heynol ist freiberuflicher Product & UX Designer und Entwickler. Seit über 15 Jahren gestaltet er Apps, Websites und komplexe Plattformen und entwickelt viele davon selbst, von der ersten Idee bis zum Start. Er lebt in Kempten (Allgäu) und arbeitet für Kunden weltweit, auf Deutsch und Englisch.

Leistungen, wie sie auf der Website stehen (in Pascals eigenen Worten):

- Produktdesign & Strategie: Ich werde Teil Ihres Teams und übernehme das Design von Anfang bis Ende: Nutzerforschung, UX-Strategie, Prototypen, Designsysteme und Nutzertests. Ob Ihr Produkt besser werden soll, Ihre Plattform wachsen muss oder eine Idee erst noch Gestalt annimmt.
- Vom Konzept zum fertigen Produkt: Sie brauchen eine neue App, eine bessere Website oder ein ganz neues digitales Produkt? Design und Entwicklung bekommen Sie bei mir aus einer Hand, von der ersten Skizze bis zum Start. Ohne Übergaben, bei denen unterwegs etwas verloren geht.
- Kennenlerngespräch (20 Minuten, kostenlos): https://tidycal.com/heynol/projekt-check
- Für Unternehmen aus Kempten und dem Allgäu: Illerwerk, https://illerwerk.de/
- Deutsche Seiten: https://heynol.com/de/, Arbeiten: https://heynol.com/de/portfolio/

## Pages

- [Home (English)](https://heynol.com/en/): services, highlights, process, own products, about, contact
- [Startseite (Deutsch)](https://heynol.com/de/): the same in German
- [Work](https://heynol.com/en/portfolio/) / [Arbeiten](https://heynol.com/de/portfolio/): all projects with client, role and outcome
- [Legal notice](https://heynol.com/en/legal/) / [Impressum](https://heynol.com/de/impressum/)
- [Privacy](https://heynol.com/en/privacy/) / [Datenschutz](https://heynol.com/de/datenschutz/)

## Optional

- [Full version](https://heynol.com/llms-full.txt): every project with its full description, role and outcome, plus experiments
- [Illerwerk](https://illerwerk.de/): Pascal's studio for businesses in the Allgäu
- [toptal.com](https://www.toptal.com/designers/resume/pascal-heynol)
- [linkedin.com](https://www.linkedin.com/in/thepascalheynol/)
- [youtube.com](https://www.youtube.com/@thepascalheynol)
- [medium.com](https://medium.com/thepascalheynol)
- [github.com](https://github.com/heynol)