Finova 2024 Finova Banking App
Finova needed to modernize their legacy mobile banking app to compete with neo-banks while maintaining trust with their existing 2M+ user base. I led the end-to-end design process from research through to developer handoff, creating a design system that scales across iOS and Android.
Role
Lead Product Designer: Research, UX Strategy, UI Design, Design System, Prototyping, Usability Testing
Challenge
The existing app had a 2.8-star rating and was losing users to competitors. Core banking features were buried under complex navigation, and the visual design felt outdated compared to modern fintech products.
Approach
Started with 40+ user interviews to understand pain points, then mapped the entire user journey to identify friction. Built a modular design system in Figma with 200+ components, tested prototypes with real users, and iterated through 3 rounds of usability testing.
Results
App rating improved from 2.8 to 4.6 stars. User task completion rate increased by 34%. Daily active users grew 28% in the first quarter after launch.